M.A.G. (MARTINEZ ADVERTISING GROUP) IS AN ADVERTISING AGENCY THAT HAS BEEN SEVERING BOTH SMALL AND LARGE BUSINESSES IN JACKSONVILE FOR THE LAST 10 YEARS. SPECIALIZING IN NON-FOR PROFIT GROUPS M.A.G. HAS PROVIDED WORK FOR THE CLARA WHITE MISSION, HCREO (HISPANIC COUNCIL FOR REFORM AND EDUCATIONAL OPTIONS), AND THE PONTE-VEDRA CULTURAL CENTER. SOME OF THEIR OTHER CLIENTS INCLUDE SONNY'S BAR-B-Q, HAVEN TRUST BANK, AND HEARTFELT LETTERLINES. WHEN I WAS FIRST BROUGHT ON AS THEIR JUNIOR DESIGNER I WAS TASKED WITH RE-BRANDING THE AGENCY. ALONG WITH A LOGO DESIGN I GENERATED A WEBSITE AS WELL AS MULTIPLE PIECES OF PROMOTIONAL COLLATERAL.
Back to topTHE SOUTHEASTERN COLLEGE ART CONFERENCE (SECAC) IS A NON-PROFIT ORGANIZATION DEVOTED TO THE PROMOTION OF ART IN HIGHER EDUCATION THROUGH FACILITATING COOPERATION AMONG TEACHERS AND ADMINISTRATORS IN UNIVERSITIES AND COLLEGES, PROFESSIONAL INSTITUTIONS AND THE COMMUNITY SERVED BY THEIR INSTITUTIONS. THEIR CURRENT SITE IS HEAVY WITH INFORMATION AND VERY HARD TO NAVIGATE. SO THIS SITE RE-DESIGN FOCUSED ON CLARITY AND EASY NAVIGATION. KEEPING IN MIND THE MANY USERS WHO ARE COMPUTER FRIENDLY AND ONES WHO MAY NOT BE SO FRIENDLY.
Back to topBARTRAM PARK'S EAR NOSE AND THROAT DOCTOR JEFFERY SANDLER HAS BEEN PROVIDING FAMILIES WITH MEDIAL CARE FOR THE LAST 20 YEARS. WHILE HAVING A VERY ESTABLISHED PRACTICE HE NEEDED A SITE THAT WOULD ALSO REFLECT THE SAME PRESENCE. I WAS TASKED WITH GIVING THEIR CURRENT SITE A COMPLETE MAKE OVER. CREATING NEW PAGES SUCH AS MEDICAL FORMS PROVIDING PATIENTS WITH THE DOCUMENTS NEEDED PRIOPR TO THEIR APPOINTMENT. THE CLIENT WANTED A COOL AND CALM FEEL AND LOOK TO THE SITE WHILE REMAINING EASY TO USE.
Back to topTHE HISPANIC COUNCIL FOR REFORM AND EDUCATIONAL OPTIONS (CREO) WAS FOUNDED TO ADDRESS THE CRISIS IN LATINO EDUCATION BY EMPOWERING LATINO FAMILIES WITH PARENTAL CHOICE IN EDUCATION. http://www.hcreo.com/national.phpTHIS WAS A DESIGN SOLUTION I OFFERED THEM. FOCUSING ON EASY AND CLEAR NAVIGATION AS WELL AS INCORPORATING MANY CALLS TO ACTION TO HELP GET THE USER INVOLVED.
Back to TopTHE MISSION OF NEW HEIGHTS OF NORTHEAST FLORIDA IS TO ASSIST IN MEETING THE NEEDS OF INDIVIDUALS WITH DEVELOPMENTAL DISABILITIES, SUPPORT THEIR FAMILIES AND PROVIDE THE OPPORTUNITY FOR LIFE-LONG GROWTH AND DEVELOPMENT. I WANTED TO CREATE A NEW BRANDING SYSTEM THAT WOULD APPEAL TO THE NEW GENERATION OF PARENTS. ALSO TO ATTRACT A WIDER RANGE OF FAMILIES THAT MAY NEED HELP.
Back to TopDEFCON WAS MY CONCEPT FOR A MAGAZINE BASED ON THE YOUNGER CULTURE’S LOVE OF MUSIC, NEWS AND FASHION. IT WOULD IDEALLY BE A BI-MONTHLY PUBLICATION AND FEATURE CONTEMPORATY ARTISTS AND WRITERS FOCUSING ON SPECIFIC TOPIC AS A WHOLE.
Back to TopME TALK PRETTY ONE DAY BY DAVID SEDARIS IS ONE OF MY ALL TIME FAVORITE BOOKS. I DESIGNED A COVER THAT REFLECTED THE PLAYFULNESS OF THE AUTHOR’S WRITING STYLE TRHOUGH SIMPLE IMAGERY AND HAND DRAWN TYPE.
Back to TopI DESIGNED A COLLAGE USING VINTAGE ADS AND ARTICLES THAT REPRESENTED THE SOUND AND FEEL OF THE ALBUM. THE INTERIOR SPREAD FEATURES A POP-UP GRAPHIC FOR A LITTLE EXTRA FUN FEEL. I ALSO CREATED POSTER IN THE SIMILAR STYLE TO PROMOTE THE ALBUMS FORTH COMING RELEASE.
Back to topTHE POSTER ON THE LEFT WAS DESIGNED FOR A BEN FOLDS CONCERT THAT CAME THROUGH JACKSONVILLE, FL IN THE SPRING OF 2009. THE MIDDLE POSTER WAS A PROMOTIONAL PIECE FOR THE UNIVERSITY OF NORTH FLORIDA’S PORTFOLIO REVIEW. THE FINAL POSTER ON THE RIGHT WAS A SUBMISSION FOR A CONTEST TO SUPPORT JENNY LEWIS ON HER SECOND TOUR.
Back to TopALWAYS SUMMER CELEBRATES DESIGN EXCELLENCE IN OUR AREA. AIGA JACKSONVILLE PRESENTED THIS EXHIBIT REFLECTING DIVERSE DISCIPLINES OF DESIGN EMPHASIZING ILLUSTRATION, TYPOGRAPHY AND PRINTING TECHNIQUES. PARTICIPANTS WERE ASKED TO PICK THEIR FAVORITE SUMMER SONG AND TURN IT INTO A PIECE OF ART IN POSTER FORM.
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